Subaru predicts 50% sales hike for the upcoming 2012 Impreza

SubaruAccording to Ward's Auto, Subaru brass expects the 2012 Impreza to sell around 60,000 units a year, or half again as many as the car's current 40,000-unit overall. Subaru executive vice president of North America Tom Doll says the car fills holes in the company's lineup that prevented it from being as competitive as it could have been.

Subaru claims the latest Impreza will return 36 miles per gallon on the highway, a figure that would put the car on the top of the all-wheel-drive pile for fuel market. The gas mileage figures will come courtesy of a new-for-2012 2.0-liter boxer four-cylinder reigning in 148 horsepower. The future Impreza will also be lighter than the outgoing model, making fuel-sipping a little easier.

With all the latest tweaks, Subaru is trusting Impreza sales can push the brand's overall total from 264,000 vehicles previous year to closer to 300,000. That's a heady goal to be sure, but the company is confident enough in the latest car's appeal to make a bold prediction. Only time will tell if such hopefulness is fine founded.